Grammy Award-winner and multi-platinum superstar Alicia Keys is the latest headliner announced for the 2010 ESSENCE MUSIC FESTIVAL
set for this July 2, 3 and 4 in New Orleans.  The three-time ESSENCE
MUSIC FESTIVAL performer joins a line-up featuring some of today’s
greatest African-American artists including previously announced
headliner and official spokesperson Mary J. Blige,
along with Earth, Wind and Fire, Gladys Knight, Keri Hilson, Jill
Scott, Raphael Saadiq, Charlie Wilson, De La Soul, Chrisette Michele,
Joe, Laura Izibor and Melanie Fiona.  

This year’s
multi-generational list of performers not only celebrates ESSENCE’s
40-year commitment to music, but also honors the local music of New
Orleans.  Other acts just added to the annual weekend-long celebration
of music, culture and community include Arrested Development, Big Sam’s
Funky Nation, DJ Soul Sister, Estelle, Hot 8 Brass Band, Irma Thomas,
Irvin Mayfield and NOJO, Ivan Neville’s Dumpstaphunk, Kermit Ruffins
and the Barbecue Swingers, Lalah Hathaway, Leo Jackson and the Melody
Clouds, Little Freddie King, LL Cool J, Mary Mary, Mint Condition,
Monica, Rebirth Brass Band, Sam & Ruby, Shamarr Allen and the
Underdawgs, Soul Rebels Brass Band, Trey Songz and WAR.  

For additional information about ticket sales, accommodations and the latest news about the ESSENCE MUSIC FESTIVAL, visit www.essence.com/festival.  

Last
year, the ultimate destination for entertainment, empowerment, culture
and community celebrated its 15th anniversary with a record-breaking
428,000 attendees.  What began in 1995 as a one-time event to celebrate
the 25th Anniversary of ESSENCE magazine has now grown into one of the
country’s “Top 10 Leading Brand Events” by Advertising Age.

The
ESSENCE MUSIC FESTIVAL is the nation’s largest annual gathering of
African-American music and culture; in its 16-year history, it has
featured an array of performers including Alicia Keys, Al Green, Aretha
Franklin, Beyoncé, Chaka Khan, Destiny’s Child, Earth, Wind & Fire,
Gladys Knight, LL Cool J, Jamie Foxx, John Legend, Kanye West, The
Isley Brothers, Lionel Richie, Luther Vandross, Maxwell, The O’Jays,
Prince, Stevie Wonder, Toni Braxton, Patti LaBelle and Yolanda Adams.  

The
presenting sponsor for the 2010 Essence Music Festival is Coca-Cola.  
Other 2010 sponsors include Coors Light, CoverGirl Queen, Ford,
McDonald’s, Olay, Pantene, U.S. Army and My Black is Beautiful.

Additional information about ESSENCE is
available at www.essence.com.