SSMF 2010
Photo credit: Erik Voake


for the Sunset Strip
Music Festival (SSMF)
have announced that the fourth annual
event will take place Thursday,
August 18, Friday, August 19
and Saturday, August 20 on The Sunset Strip in
West Hollywood, Calif. 

three-day SSMF 2011
kicks off August 18 with a tribute to a Sunset Strip icon. In 2010, SSMF honored legendary
guitarist Slash
for his contributions to The
Sunset Strip
. Other previous honorees have included rock icon Ozzy Osbourne (2009)
and Lou Adler, Mario
Elmer Valentine
(2008) – all of whom helped create the vibrant
music scene on The
Sunset Strip
. SSMF continues Friday and Saturday with dozens of
musical artists of different genres performing at venues including The Roxy
Theatre, Key Club, Viper Room, Whisky A Go-Go, Cat Club and House of Blues
Sunset Strip.


will include an all-day
street festival
on Saturday,
August 20
between San Vicente Boulevard and Doheny Drive. The
street festival includes outdoor stages, live music in the venues, a beer
garden, a VIP rooftop lounge, vendors and interactive experiences throughout
the day and into the night.

“We are
thrilled that the Sunset Strip Music Festival continues to grow and attract new
fans each year. The festival embodies the true spirit of The Sunset Strip, with
individuals, venues and businesses working together to create a signature event
that celebrates not only the boulevard’s musical legacy but also its future,”
noted SSMF
Executive Director Todd
“We’re working to ensure that this year’s event
continues to exceed fans’ expectations.”

SSMF plans to announce
additional details, including the 2011 honoree, ticket sale information and
performing artists, in the coming weeks.

“This year
we are really looking to take advantage of the tremendous amount of exposure
and space available on this legendary boulevard. We are building upon the
interactive experiences for attendees, and exploring ways to give our sponsors
increased exposure among this crowd of young, energetic and tech-savvy
individuals,” stated Festival
Managing Director Karmen Beck
. “SSMF is also furthering its
online presence and social media reach to allow fans to interact with, and
influence, the festival throughout the year.”

The 2010 SSMF street
festival attracted 13,000 attendees, an increase of 3,000 from the previous
year. The outdoor stages hosted performances from The Smashing Pumpkins, Slash
(featuring Fergie and Myles Kennedy), Common, Kid Cudi, Travie McCoy, Semi
Precious Weapons, Neon Trees, Steel Panther, Saint Motel and Big B,
the venues featured more than 70 bands throughout the day, including Oh No Not Stereo, Nikki & Rich,
Vanaprasta, Billy Boy On Poison
and more.  

See what was said about last year’s festival:

you’re 20, 40 or 60 years old, grew up in Los Angeles or hopped right off the
bus ala Axl Rose in ‘Welcome to the Jungle,’ if you’re a music fan, the Sunset Strip’s legacy and
continuing eminence as a rock n’ roll nucleus is and has been an undeniable
…The 3rd annual Sunset Strip Music Fest, which took over
the Strip this past weekend (with street closures and stages on Saturday), served to punctuate the ‘Strip is
back’ message while honoring its past
…With events like SSMF keeping The Strip
vital and fresh
, here’s hoping the current clubs on the street
never get a RIP tee.”

–Lina Lecaro, LA WEEKLY, 8/30/10


“…a user-friendly and really fun
experience that provides a very satisfying bang for your concert dollar.

Start marking your 2011 calendars now.”

–Scott Sterling, SHOCKHOUND.COM,


“For the
third year in a row, the Sunset Strip Music Festival has celebrated the vibrant local music
scene with an oversized nod to the city’s decadent glory days

–Jose Martinez, BLURT-ONLINE.COM,


“…The festival itself has now become an
important part of not only The Sunset Strip’s musical rebirth, but also for our
city itself.
It brought together thousands of unique and spirited souls,
from those that were getting their first taste of the musical power that is
found on The Strip to all those that regularly call this magical place home. As
Slash’s epic guitar solos echoed out towards the night, there was no greater proof that rock
and roll is once again alive and well on The Sunset Strip

–Ryan Simoneau, SINNINGINLA.COM,


Saturday, Slash performed new songs and hits from Guns N’ Roses and Velvet
Revolver. He unfurled
GNR’s ‘Sweet Child O’ Mine,’ firing off the closing riffs with his signature
Les Paul behind his head. Fergie joined him for a surprisingly heavy encore
falling to her knees and then doing actual cartwheels during Slash’s solo on
Heart’s ‘Barracuda.’… On the opposite end of the street, Semi Precious Weapons uncorked spiky
hard rock
as singer Justin Tranter strutted through the crowd
in glittery high heels before demanding fans join him onstage…Travie McCoy
performed songs from his first solo album, Lazarus, with live beats from
Gym Class Heroes drummer Matt McGinley. The
result was a mash-up of styles
that Roxy co-owner Nic Adler
said ‘is really where the Strip is today — with someone who came from a hip-hop
background, has very catchy hooks, but knows how to rock a bunch of people.’ Common likewise introduced warm,
playful grooves with his three-piece band
, rapping lover-man
rhymes on ‘I Want You’ and a teasing ‘Punch Drunk Love.’”

–Steve Appleford, ROLLINGSTONE.COM,


alternated fresh tunes with old favorites during the 90-minute show, which
Smashing Pumpkins performed on an outdoor stage near the intersection of Sunset
Boulevard and Doheny Drive. (Sunset was closed to traffic Saturday between Doheny
and San Vicente Boulevard.) ‘Ava
Adore’ and ‘Cherub Rock’ were energetic and full of heavy-metal muscle, while
‘1979’ sounded dreamier than it has
on past Pumpkins tours.
‘Hummer,’ from the group’s 1993 breakthrough ‘Siamese Dream,’ emphasized the
sumptuously lyrical quality of Corgan’s guitar playing.”



“…Smashing Pumpkins frontman Billy
Corgan, who eloquently tied the festival’s eclectic lineup to the
genre-spanning fellowship of influential artists throughout the decades
have made their presence felt within the venues of this historic Hollywood
district. ‘The Doors … the Strawberry Alarm Clock, the Beach Boys, Buffalo
Springfield, the Go-Go’s, the Bangles, Guns N’ Roses, X, Jane’s Addiction — one
of the best bands ever — all started here. What an amazing legacy, and what an
amazing place to be a part of,’ Corgan gushed before dedicating ‘Cherub Rock’
to the wildly cheering



“In the next
election, Slash should run for mayor of Los Angeles. If the astounding turnout at Saturday’s
Sunset Strip Music Festival
is any indication, he might even
win…Slash may be
emblematic of the Sunset Strip’s raw rock ‘n’ roll spirit, but Billy Corgan
perfectly represents its penchant for all things epic.
Smashing Pumpkins show is always an unforgettable juggernaut, and this one
certainly was…This SSMF pairing Slash and The Smashing Pumpkins will go down as part of that revered




@SunsetStripFest / @TheSunsetStrip